> ## Content Index
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# A new CEO will lead Apple's big fall event today at 1 p.m. ET for the first time in 15 years.
- URL: https://business-insider.chatlytics.blog/a-new-ceo-will-lead-apples-big-fall-event-today-at-1-p-m-et-for-the-first-time-in-15-years/
- Published: 2026-09-09T17:02:42.000Z
- Updated: 2026-10-06T00:03:23.000Z
- Author: Business Insider
- Tags: Business Insider

A new CEO will lead Apple's big fall event today at 1 p.m. ET for the first time in 15 years. New iPhones, Apple Watches, and AirPods are expected. 👉

![](https://business-insider.chatlytics.blog/content/images/2026/10/gs-linkimg-73c2apl5.jpg)

[https://mrf.lu/2j3nl](https://mrf.lu/2j3nl?ref=business-insider.chatlytics.blog)